Friday Apr 03, 2026

How to Communicate Your Firm's Values When the Language Is Under Fire | MOVE Like This with Cass Bailey

When the language around diversity, equity, and inclusion becomes politically charged, many firms do one of two things: double down on the terminology or go completely silent. According to Cass Bailey, CEO of Slice Communications, both are mistakes.

Cass joins host Bonnie Buol Ruszczyk to share how firms can communicate their values with intention and clarity — even in a polarized environment. Drawing from deep experience in PR, internal messaging, and crisis communications, she makes the case that the path forward isn't about finding safer words. It's about being clear on what you actually stand for and making sure your internal culture matches what you're saying publicly.

For firms facing pressure from multiple directions — employees, clients, and ownership — this episode offers a grounded, practical communication strategy that doesn't require you to compromise your mission.

What you'll take away:

Why values-based language outlasts buzzwords in any political climate
How to spot the gap between your external messaging and internal reality — before it costs you talent
Why recruiting is your most visible inclusion metric
How to communicate clearly to stakeholders who don't all agree
What firms should be doing right now to reinforce their culture through everyday decisions

Resources & Links

Connect with Cass Bailey on LinkedIn: https://www.linkedin.com/in/cassandraorylbailey/