Thursday Apr 02, 2026

The Business Case for ESG & B Corp Certification | MOVE Like This with Jennifer Harrity

What if your firm's commitment to sustainability wasn't just the right thing to do — but a genuine competitive advantage? Jennifer Harrity, Director of Sustainability at Sensiba, joins host Bonnie Buol Ruszczyk to share how B Corp certification transformed her firm's ability to attract talent, align with purpose-driven clients, and build long-term resilience.

Jennifer didn't start in sustainability — she was Sensiba's marketing director before guiding the firm through B Corp certification in 2018. That experience became the foundation for a sustainability practice that now helps clients with everything from greenhouse gas reporting to fractional sustainability leadership.

Her message is practical and direct: ESG isn't charity. It's strategy. And even in today's politically charged climate, the business case hasn't changed.

What you'll take away:

Why B Corp certification is a recruiting and business development differentiator
How ESG initiatives can generate measurable financial returns
Why the work still matters even when the language is under fire
How to align with clients and partners who share your values
What firms should be doing now to prepare for rising ESG standards

Resources & Links

Connect with Jennifer Harrity on LinkedIn: https://www.linkedin.com/in/jenniferharrity/